September 26, 2024
How to Maximise Margins with Differential Pricing and Client Clustering
Unlock revenue potential with differential pricing. Learn how to optimise profits and boost customer satisfaction with real-world examples.
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AI Forecast demand
2024-06-11
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minutes reading
2024-07-30
The logistics industry is facing unprecedented challenges with fluctuating customer demands, volatile market conditions, and constant pressure to reduce costs. For operations managers, finding the optimal fleet configuration can seem like an insurmountable hurdle. This involves determining the ideal number of vehicles of the right types available at the right times to meet customer demand without excess or shortage.
Achieving this optimal balance is crucial for logistics service providers' (LSP) operational excellence. It not only minimises costs associated with surplus vehicles but also ensures the ability to scale operations rapidly when demand surges, enabling LSPs to maintain their competitive edge. However, traditional forecasting methods often fall short in the face of today's dynamic market conditions.
Artificial intelligence (AI) and machine learning (ML) have emerged as game-changing technologies in this regard. They enable LSPs to revolutionise their medium-to-long-term capacity planning with sophisticated predictive analytics, enabling a more proactive and precise approach to fleet management.
In this article, we discuss the transformative applications of AI and ML for operations departments, focusing on their impact on fleet and team productivity. We will also examine how accurate medium-to-long-term forecasting can be pivotal in devising and implementing the optimal fleet strategy for any given scenario, ultimately enhancing the LSP's ability to meet customer needs and thrive in a competitive market.
The traditional approach to fleet management, which relies on historical data and intuition, often falls short in today's volatile market. This is where AI-powered forecasting comes in, transforming how LSPs approach capacity planning and fleet optimisation. By harnessing the power of machine learning, LSPs can gain unprecedented insights into future demand, enabling proactive decision-making and a more agile response to market fluctuations.
AI and ML forecasting models provide precise predictions about the expected number of orders or shipments across different areas or routes. This predictive insight enables companies to determine the type and number of vehicles required to fulfill these orders efficiently. By anticipating demand, ops managers can proactively plan the optimal fleet capacity for each area or route with weeks of anticipation.
All of this is made possible, not only with the inclusion of advance data analysis and machine learning capabilities that provide greater accuracy, but also by using dashboards and reports that can provide insights about the future, with monthly and weekly data facilitating the strategic planning of the capacity needed in the medium-to-long term. Take, for example, the following visualisation:
From here, operations managers and agents can:
Advanced forecast calculations uncover demand trends and pinpoint the specific vehicle requirements for each region and route. Armed with this granular insight, operations managers can proactively calculate optimal fleet capacity weeks in advance, ensuring optimal resource allocation. This can be achieved through strategic pre-bookings or by maintaining a dynamic pool of vehicles primed for deployment. Such foresight minimises the risk of unexpected capacity shortages or costly surpluses, ultimately optimising resource utilisation and driving down operational costs.
Leveraging advanced forecasting capabilities empowers LSPs to proactively anticipate seasonal fluctuations and other temporal variations that impact demand and supply. This foresight enables the integration of flexibility into capacity planning, ensuring smooth operations during peak seasons and efficient resource allocation during slower periods. By continuously monitoring evolving trends, LSPs can stay ahead of the curve, adapting swiftly to any shifts that may influence their operations.
Consider the heightened demands of peak seasons like Black Friday and Christmas, known for dramatic surges in consumer purchases. By harnessing AI and ML forecasting models, LSPs can accurately predict demand fluctuations for specific sectors within a given region, as illustrated in the plot below.
These forecasts might indicate a significant increase in shipments during these periods compared to regular weeks – even as much as 20%.
Armed with this advanced notice, operations managers can proactively arrange for additional trucks and drivers to be available during these peak periods, ensuring timely deliveries and optimal fleet utilisation. This proactive approach, leveraging trend monitoring and peak detection capabilities, means that LSPs can effectively manage seasonal fluctuations, ensuring they have the right capacity to meet demand without overextending resources or sacrificing service quality.
Advanced forecasting tools enable LSPs to simulate a wide range of potential future scenarios that could impact operations. These scenarios encompass external factors like holidays, strikes, or weather events, as well as internal business developments like onboarding new clients, expanding into new areas, or introducing new routes.
By simulating these scenarios, LSPs can proactively develop and refine contingency plans, ensuring they are well-prepared to navigate both expected and unexpected situations. This ability to anticipate and adapt is crucial for maintaining operational resilience and delivering consistent service in the face of uncertainty.
Tools like the Forecast Scenario Simulation, a key feature of Ontruck's AI Tech Forecast & Capacity Planning module, enable LSPs to model the potential impact of major disruptions or transformative business changes, such as expanding into new service areas or onboarding significant new clients. By simulating these scenarios, LSPs can make informed decisions about resource allocation, optimal fleet capacity, and operational strategies, ensuring they are well-prepared for both challenges and opportunities in the ever-evolving logistics landscape.
Take the graph above, where the light red line illustrates the forecasted impact of a new tender on expected volumes a logistics company will confront over the next few months. This allows the operations manager to adjust fleet capacity proactively to meet the anticipated demand, ensuring optimal fleet utilisation and cost efficiency.
The practical and effective use of accurate forecasts enables LSPs to achieve optimal fleet capacity, ensuring resources are efficiently scaled and dynamically adjusted to meet both day-to-day operational needs and future demand trends. This streamlined approach not only reduces costs but also significantly enhances service quality across the board.
From our experience, understanding and adopting these technologies is no longer a luxury for LSP operations managers but a necessity. Implementing AI and ML fosters a proactive approach to logistics management, supporting LSPs in anticipating challenges and opportunities and responding confidently. By embracing these innovations, LSP leaders can not only prepare for the future but also shape it, ensuring their organisations remain competitive and resilient in an ever-changing market.
References:
Kuczyńska-Chałada, M., Furman, J., & Poloczek, R. (2018). The challenges for logistics in the aspect of industry 4.0. Multidisciplinary Aspects of Production Engineering, 1(1), 553-559.
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